Traditionally, marketing has involved disseminating information through various channels in the hope that it will fall into the lap of someone who’s interested. These techniques have their place for recognisable brands, but most companies can’t afford the massive advertising campaigns of brands such as Coca Cola or Nike, nor aggressive yet largely ineffective methods such as cold-calling or direct mail. But there is another way.
More and more businesses are ditching the traditional scattergun approach to marketing in favour of inbound marketing, which brings interested customers directly to your website for a fraction of the cost of other marketing methods.
With inbound marketing generating an average of 54% more leads than traditional methods, with less expenditure, what sounds like a buzzword is something you can’t afford to ignore.
How inbound marketing can help you
Inbound marketing strategies align with your goals to make a big, measurable difference to your business.
The idea of inbound marketing is that you create quality content that matches what your potential customers are interested in. In return for that content, you get solid lead data that you can use to convert your website visitors into customers.
The beauty of inbound marketing is that your marketing activities slot into the buying cycle. You’re reaching out to people who want to hear your message, rather than interrupting people who don’t want to hear it. Our inbound marketing process goes like this:
- Identify and understand your audience.
- Create content that will attract that audience to your website.
- Convert them into leads and sales.
Along the way, we’ll use techniques such as lead nurturing, content marketing and conversion rate optimisation to take your customer base to new heights.