PLAY TO YOUR BUYERS’ MINDSET
We’re on a mission to help you break away from the pack.
As you select vendors for your next lead gen programme – consider this framework.
The square peg in a round hole
We all share the same challenge. Buyer behaviour has changed. Your prospects have learnt how to:
- handle cold calls
- hide from view
- even switch job titles to suit the moment…change emails, rotate telephone numbers and carry multiple business cards
Lead generation doesn’t work the way it used to.
Time to try something new and re-fuel the way new business is found.
Here’s your secret weapon –
- ACCEPT THE NEW ROLE OF THE BUYER
- FOLLOW 4 POSITIVE STEPS
- MIRROR THE JOURNEY
Watch the Video