Regular readers of this blog will have noted that I have plenty to say about lead management, marketing automation, search engine marketing, lead nurturing and e-mail marketing. And quite rightly so; this is all part of what we do here at B2B.  But vital as these areas are to the marketing mix, they are only […]

If by any unfortunate chance you’re having a bad day, spare a thought for hapless England goalkeeper Robert Green; it may make you feel better. As bad days go, his has to be up there with the worst of them. Many OEMs rely heavily on their reseller networks as an essential part of their marketing […]