Category Archives: Powering customer engagement

What should we be aiming for over the next few months when the cold calls that we make get redirected to home offices? We keep going – because we’re calling via an office switch with legitimate reasoning We benchmark success with the 30/50/50 rule ..A rule of three parts: Reach rate: Keep tabs on how […]

One of the most reliable and least expensive ways of generating interest in your business is to position yourself as a thought leader.   What is a thought leader? A thought leader is an industry expert who promotes and shares their ideas.  This is nothing new, of course, but in pre-internet times such experts were […]