Norman

Which is likely to generate the most B2B leads for your business? your company website  – or –  a social networking website like YouTube or Facebook? Until a few years ago, I would have come down in favour of the former. A well-constructed website combined with a solid flow of traffic is a potent selling […]

One of the most reliable and least expensive ways of generating interest in your business is to position yourself as a thought leader.   What is a thought leader? A thought leader is an industry expert who promotes and shares their ideas.  This is nothing new, of course, but in pre-internet times such experts were […]

A recent study by Marketing Sherpa found that 80% of business to business purchasing decision makers claim to proactively find a supplier when they’re ready to buy, rather than responding to a supplier who contacts them. In our experience, however, most businesses spend around 90% of their efforts on outbound marketing and just 10% on […]

There can be few marketing professionals who remain unacquainted with LinkedIn.  It’s a professionally credible site which allows freelancers and businesses to draw attention to their services and communicate with others who need their skills and products. To network successfully on LinkedIn, it’s important to create a professional profile which highlights your USP and showcases […]

One of the few consolations of England being knocked out of the World Cup was that I was able to enjoy the remainder of the competition without the inconvenience of being emotionally involved. It’s one of life’s simple pleasures to enjoy watching a game of football purely for its own sake, and without caring overly […]