The Courtship of Sales Development:
One of the great things that we’ve learned about sales development programs over the last two decades is you get to see how different companies approach the sales and marketing process — especially the sales development stage.
As you can imagine, we’ve seen and frankly tried multiple tactics to engage potential buyers for our clients. We’ve come to recognise that there’s a formula that replicates success – and it’s similar to the basic rules of dating.
With that, here are the four tactics in our formula that lay the foundation for a winning sales development program and the start of a lasting relationship.
- The First Impression is Everything
- You Have to Start the Relationship — Not Jump Into the Middle of One
- Leave Them Wanting More
- Make the Conversation About Them, Not You
