On 2nd May 2018 Naomi Campbell shared the latest GDPR guidelines with SLMA Radio’s 7950+ subscriber/members.
In this interview, Naomi answered questions about the impact of GDPR on global marketers and sales teams:
- How are B2B marketers preparing for GDPR
- Why is the new regulation being introduced
- How do the regulations change B2B marketing plans
- What do companies do about using third party marketing lists
- How likely is it that list brokers selling European Data are ‘compliant with GDPR’
- How has GDPR affected the cost structure of marketing campaigns
- How useful is GDPR at opening new conversations for sales
Listen to the recording here
