Large Fines Drive GDPR Compliance
In this interview, Debra da Costa of Direct Marketing Partners in the U.S. interviews Naomi Campbell, of B2B Lead Agency in the UK about the GDPR ramifications (including large monetary fines for non-compliance) for any company that wants to do business in the EU.
The GDPR applies to companies worldwide that promote their products (and services) to European citizens.
You may also like:
Don’t Break the GDPR Rules: Infographic from Naomi Campbell
Why it’s Important:
Companies face large fines for not complying with the standards set by the General Data Protection Regulation (GDPR).
About SLMA Radio
Sales Lead Management Association Talk Radio has 7950 subscriber/members. It is a free resource where industry experts share their knowledge, stories and tips. Experts are respected leaders in various disciplines of Sales Lead Management including marketing, data, software, training, events and more. (Visit the radio station here)
About Direct Marketing Partners
DMP is a strategic marketing and tele-services provider that helps organisations drive revenue growth in North America & Canada. The DMP team often partner with B2B Lead Agency to deliver global demand generation programmes. Their combined experience and engagement model ensures global lead generation goals are fully maximised.
About Naomi Campbell Founder of B2B Lead Agency
“When companies experience a false-start or a slump in European sales, it’s not uncommon for Sales Departments to blame Marketing and for team structures to unravel as a result”.
The B2B Lead Agency is a Pan-European Business Development Agency, focused on finding new business opportunities to help sales departments overachieve in Europe.
We believe that there isn’t a single approach to lead generation that is right for every organisation, which is why our 17 years of Pan-European experience equips us with an understanding of multiple markets and multiple approaches to customer acquisition and retention. Having already made a real difference to companies like: Intel, Checkpoint, Cyren and Thermofisher, we are confident when advising at board level and delivering to business critical objectives.
B2B Lead Agency specialises in Voice Marketing (tele-prospecting), supported by online marketing tools. Our on-site team of multilingual sales specialists excel in four areas: appointment setting, lead generation, event registration and data profiling/cleansing. Send me a quick message to see how we can help drive your business goals. [email protected]
